Data analytics is one of those fields that intertwine with many other industries and have endless potential. If you are a fresher looking to study data you can start by looking into data analyst courses for beginners. On the other hand, if you are already a working professional trying to upskill yourself exploring a data analytics short course will be beneficial for you.
Let’s look at the scope of data analytics and what role it plays in various industries:
The Scope Of Data Analytics
Data analytics comes in handy when various businesses, the banking sector, digital marketing, and more. Here are some of the common fields a data analytics professional might use their knowledge in:
Business Analytics
First and foremost, every business no matter how big or small works on data. You collect data from customers every time they interact with your brand and that data helps you make important decisions for the business.
Additionally, business analytics also refers to the data analytics that helps an organization understand its employees. Any type of analytics that helps a business make itself better is considered to be business analytics.
Financial Analytics
If you are in the banking and finance sector even here a data analytics free course would help you. Having all your customer data at hand is only useful if you know how to interpret the data in time of need.
So in case of any suspicious activity from an account, you can go through the data and detect fraudulent behaviour. You can also run security checks to assess risks for new customers and help people and businesses make investment decisions based on past data.
Social Media Analytics
While most social media platforms today share analytics and insights with account managers learning data analytics can actually help you go beyond the data these apps provide. You can set up your own analytics and gather data on consumer behavior, get feedback, and use analytics to work on your digital marketing strategy.
Data analytics in social media can help you work on your brand image and construct a more favorable image for your target audience.
Sports Analytics
Data analytics is also useful in competitive sports as it helps keep track of every team’s performance. Sports teams can use the numbers to figure out how each of their players are performing. This can help coaches personalize their training sessions with each athlete and help them work on their weaknesses.
The consumer data can also be used to figure out marketing strategies during certain leagues and games. Seeing how the fans engage with certain players or teams can provide insights into the fan mindset.
Supply Chain Analytics
To ensure that the supply chain process is smooth data analytics is used to keep track of inventory, logistics, material costs, and more. If you are already working in supply chain management and want to learn to understand and analyse data you can upskill yourself with a data analyst course for beginners.
Learning data analytics will help you sort the collected data for better functioning of the supply chain. You can use the data to cut unnecessary costs and better optimize your inventory.
Learn Data Analytics With UniAthena
No matter what industry background you have doing the data analytics short course will always help you in your business. Especially if you are in a decision-making role in your organization, understanding data analytics and using it to make good decisions will be an asset you bring to the team.
Explore the UniAthena free courses and learn data analytics for free in just 2 weeks. Even someone with no knowledge of data analytics can learn the basics from this course. Enroll now.