Sports nutrition is a specialized subfield of nutrition that involves optimizing food and fluid intake to enhance athletic performance, facilitate recovery, and promote optimal health among athletic populations. It entails customizing dietary plans in accordance with individual athletes’ energy needs, nutrient requirements, and performance goals across various sports and performance levels. Firstly, its ability to maintain energy levels by emphasizing the importance of consuming the appropriate amount of carbohydrates, protein, and fat. Another advantage of sports nutrition is proper hydration, which ensures fluid balance, minimizes dehydration, and maximizes performance during exercise that lasts more than one hour. Additionally, sports nutrition favors proper recovery and is used to help muscle tissues regain strength, deliver the body with the vital nutrients it needs to heal tissues, replenish its glycogenic supply, and reduce inflammation, allowing the patient to recover more quickly and reduce the risk of overtraining.
There are various strategies implemented by the key players in the Indian sports nutrition market to drive growth in the market. Key players are investing in marketing and branding to promote and brand the products. They are collaborating with athletes and leading fitness influencers to endorse products and sponsor sporting events and competitions to promote awareness and brand reliability in the country. Top companies are helping ordinary people in attaining optimal performance and supporting active lifestyles through less frequent repurchases. They are also focusing on developing products that are scientifically botanic and ensure that they can deliver optimal performance benefits. Other partnerships include product advocates of gyms and fitness centers, sports teams, and nutritionists to provide consumer product recommendations. Companies are leveraging various industry spokespersons to promote branding and marketing of products to ordinary buyers in India.
According to IMARC Group, The India sports nutrition market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.1 Billion by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032.
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Companies are focusing on product innovations and diversification to introduce new formulations, flavors, and formats that appeal to Indian consumers’ preferences and dietary requirements in India. Meanwhile, top companies are exploring various sports and activities, fitness objectives in various countries, and cultural concepts when developing products. They are expanding their presence in the market in traditional retail venues, including grocery, pharmacy, and sports nutrition specialty stores or online/offline e-commerce facilities.
List of India Top Sports Nutrition Companies List:::
- Avid Nutrilabs
- Glanbia Performance Nutrition India Pvt. Ltd
- Guardian Healthcare Services Private Limited
- Herbalife Nutrition India (Herbalife International of America Inc.)
- NUTRAMARC Sports Nutrition & Company
- Olympia Nutrition
- Otsuka Pharmaceutical India Pvt. Ltd
- PepsiCo Inc.
- QNT Sport India Pvt. Ltd
- Smart Nutrition Products Pvt Ltd
- Sports Nutrition Technology
- Steadfast Nutrition
- The Coca-Cola Company
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