Overview
Online classifieds are a popular way to buy and sell items online. They are similar to traditional classified ads, but are posted and viewed on the internet. Some popular online classifieds websites include Craigslist, Kijiji, and Gumtree, which allow users to buy and sell goods and services locally. These websites allow users to create free listings and search for items by category and location. Online classifieds have become an increasingly popular way for individuals and businesses to reach a wider audience and sell items quickly, while also saving on advertising costs compared to traditional methods such as print ads. Some risks associated with online classifieds include scams and fraud, so it’s important to be careful and use caution when buying and selling online.
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Competitive Landscape
The global online classified market research report brings a comprehensive study of type, business model, and revenue source market segments, regional analysis, and advertisement marketplace vertical based company details of key players. As the forecast period 2021- 2030 will bring new opportunities for the market owing to adoption of social platforms and increase in mobile advertisement With SWOT analysis of advertisement marketplace sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as rise in fraudulent activities and payment frauds, companies in the advertisement marketplace sector can change the way business is done.
Industry News
In the world of e-commerce, contraction continues unabated, and recently it was the time of the classified advertisements business. eBay stated today that it has struck an agreement to sell its Classifieds business unit to Adevinta, a classified advertisements publisher located in Norway that is majority owned by Norwegian publisher Schibsted. eBay would get $2.5 billion in cash and 540 million Adevinta shares as part of the $9.2 billion purchase. eBay now owns 44 percent of Adevinta and has a 33.3 percent voting share in the company. Adevinta’s interest in eBay was first reported earlier this week, although at a considerably lower price tag of $8 billion.
Online Classified Market Players
- Masig (Singapore)
- Singapore Press Holdings Ltd. Co. (Singapore)
- Syoknya (Malaysia)
- Jualo (Malaysia)
- Craigslist (US)
- my (US)
- Mitula Group (Spain)
- Claseek Pte. Ltd. (Singapore)
- Facebook (US) and Microsoft Corporation (US)
Market Segmentation
The advertisement marketplace sector has seen growth across type, business model, and revenue source segments owing to increase in broadband service providers and growing internet penetration. To study the market, analysts have further segmented type, business model, and revenue source into banner classified, mobile classified, search engine marketing (SEM), social media classified, and website classified on the basis of revenue source. The market is further segmented into business model sub segment which is split into vertical model and horizontal model. Additionally, the online classified market on the basis of type is segmented into health classified, service classified, and product classified.
The segmental analysis presented in the report provides advertisement marketplace field based organizations insights into key growth factors such as increasing global youth population as well as challenges such as gateway vulnerabilities the market will face from 2018- 2023. Broader platform over traditional advertising and cost-efficient and convenient are some of the key factors having an influence on advertisement marketplace industry based companies, suggest analysts as per the online classified market report. But the report also identifies payment frauds and random redirections as major threats companies in the advertisement marketplace will face till 2023.
Regional Overview
Advertisement marketplace market based companies in the online classified market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. Increase in mobile advertisement will be a key growth driver for regional markets. However, gateway vulnerabilities will turn out to be a threat. For the forecast period 2018- 2023. Each of these regional markets are studied in the report. Starting from North America, the regional market and advertising marketplace vertical based companies are spread across the United States, Mexico, and Canada.
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An increase in fraudulent activities will turn out to be a major challenge from 2018- 2023. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by increase in mobile advertisement through mobile devices as well as adoption of social platforms, suggests the report. Similarly, the advertisement marketplace sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the online classified market covers the Middle East and Africa. The global online classified market forecasts based on the findings are presented for the forecast period till 2023.
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