With an increasing number of smartphone users across the world, businesses must evolve with the latest technologies to meet constantly changing customer expectations. Augmented Reality is one such technology that has transformed the way businesses deliver immersive AR experiences to customers through mobile apps. This enables customers to test products more creatively bridging the gap in product reliability, exclusively in the eCommerce sector.
In this post, we will learn how Augmented Reality App Development plays a great role in building futuristic app solutions for businesses across various industry verticals.
Significance of Augmented Reality in Mobile App Development Domain
The growing popularity of Augmented Reality devices is transforming the way mobile apps are developed. Be it healthcare, eCommerce, manufacturing and many more, AR has the potential to redefine the world of mobile apps. Let’s check out how AR mobile apps are changing the way businesses connect with customers-
- Improved In-Store Experience
By using AR mobile apps, retailers can offer customers unique and immersive virtual in-store experiences that enable them to try on products in virtual trial rooms without being physically present. This not only saves time and effort for customers but also encourages them to make informed purchase decisions.
Additionally, retailers can display a larger inventory than they could physically handle. Some well-known examples of AR apps are Converse, Sephora, and L’Oréal.
- Location-Enabled AR Mobile Apps
Using Geo-location data in mobile phones helps build location-based AR mobile apps that enable users to experience augmented overlays allowing them to interact with the physical world around them.
With the help of location-based AR apps, customers can enjoy interactive city tours or even help them easily locate their parked cars in nearby areas.
- eLearning Enhancements
Another industry that has used Augmented Reality to a huge extent is the education sector as eLearning AR apps help enhance the effectiveness of online education, taking it to the next level.
With education AR apps, tutors and guides make use of virtual visuals or animations in real-time to engage with their students transforming the complete learning experience. For instance, ZooBurst and Chromville Science are popular AR apps making a mark in this sector.
- More Valuable Online Shopping
Living in the world of online shopping, we know AR mobile apps for shops can play a huge role in providing customers with realistic depictions and configurations of products.
Customers today can experience virtual trial runs or view unboxing product videos to help them make more informed purchasing decisions, thereby removing the chances of abandoned shopping carts and high return rates.
- AR in Real Estate
The real estate market is making use of AR to build business applications that enable real estate agents and brokers to showcase properties to potential renters or buyers.
These apps use AR to provide virtual property tours, interactive floor plans, and 3D views of apartments or flats, offering a rich and immersive experience to prospective clients for higher engagement.
- Social Media Apps
Social media apps based are AR are gaining attention among users across the world. Snapchat is one example of a popular AR app that has made a significant impact in the social media space.
With users spending increasing amounts of time on their mobile devices, AR technology allows mobile app developers to create unique social networking experiences that drive user engagement and success.
- Boost Brand Recognition
Businesses are also making use of AR technology to enhance brand recognition and gain a competitive edge. By using AR apps to attract and retain clients, companies can significantly bolster their marketing efforts in the mobile app space. AR apps play a pivotal role in attracting not just new clients but retaining the loyalty of existing ones.
Final Takeaways
Augmented Reality has taken the world by storm and many organizations are investing in AR to build their mobile apps in sectors like gaming, eCommerce, education, healthcare and more. Known for its capability to enhance user engagement and deliver immersive experiences, AR will change the way customers interact with mobile apps.
AR in education and training can provide learners with the capability to practice and experiment with ease. Apart from that, AR in eCommerce also helps customers try on clothes or even visualize furniture in homes before making a purchase. If you are planning to unlock the potential of AR and transform the way you interact with your customers, connect with the experts of the leading iOS app development company today.