Determining the proper size of your exhibition stand is a decision that can greatly affect your performance at the trade show. The size of your stand impacts not only the position of the stand within the halls but also the potential for presenting goods and engaging with visitors. In this article, our exhibition stand builders UK will provide you tips on how to choose the ideal size for an exhibition stand:
Understanding Your Objectives
The first step before figuring out the size of your stand is to specify the goals for exhibiting at a trade show. Are you hoping to allow potential customers to express their interest in a product, introduce a new product into the market, create brand familiarity, or interact with other professionals in the sector? Knowing your objectives will assist in determining the need for your stand specifications and arranging the functional areas.
For instance, if your goal is to obtain leads, you may require more space for meetings and other communication zones as well as formative interfaces. However, if you want your aim is to have many people know about your trade show stand, you may prioritize having an exhibition stand size that has enough space for graphic displays and branding features.
Analyzing the Event Space
Exhibitors should consider the event area offered by the trade show organizer. It includes the area available for booth space, the location of the booth within the show, and any constraints that may be in force when organizing the event.
In general, trade fairs provide different options concerning the booth areas – from the smallest 3m x 3m stands up to the larger locations. Knowing where in the hall your exhibit will be situated also makes it very easy for you to decide on the size that is right for you. It is often less effective for a trade to have a large stand somewhere whereas a medium-sized stand placed at a better location is more effective.
Assessing Your Budget
Other important considerations include the size and design of your exhibition stand whereby your budget will help in deciding the size of your stand. Large stands have some merits but come with some significant demerits such as expensive design, construction, transportation, and onsite movement. Budget your expenditure wisely and determine how much is the desired expense for your company’s exhibition participation.
While going for a large and impactful stand, it’s essential to remember the constraints of your budget to keep things below control. It is sometimes possible to have a small and beautiful stand built of first-rate materials and bright product features that will be more effective than a large but poorly constructed stand.
Identifying Your Branding Needs
Branding is an important factor when choosing the size of the exhibition stand. Is a large amount of space needed for logo placement, graphics, and other various forms of establishing a corporate image? It simply means that acquiring a larger stand might be more beneficial in terms of possible branding and creating unique and worthwhile visuals.
Consider how to promote your brand and the image that you wish to portray at the event to different people attending it. If your brand heavily revolves around visual/physical experiences, then a larger space might be required in order to relay the intended worldview.
Exploring Different Stand Configurations
Exhibition stands are available in different types that help the stand organizers select the most appropriate arrangement that meets their needs about certain factors. Here are a few common types:
- Inline Stands: These stands are usually configured in a linear fashion and stands in close proximity to each other are referred to as immediate neighboring stands. It is affordable, yet, visibility is poor in some parts, for instance, when viewed from the side.
- Corner Stands: Corner Rental Booths are available if you wish to be located at the last station in a given row; this way, attendees can view your booth as they approach it from either side.
- Peninsula Stands: The end-of-aisle type is an open stand, exposed on three of its sides and usually placed at the terminal end of the aisle. It means they provide opportunities for having high exposure and various areas of interest in communication.
- Island Stands: Island stands are designed entirely free-standing and are open on all sides, thus offering the greatest level of exposure, and can be a bit pricey.
Think about the current configuration that meets your goal and your budget, and how this configuration fits into the size you want.
Seeking Professional Guidance
There should be no doubt regarding the size of the exhibition stand and a professional exhibition stand builder or structural designer should be consulted. An experienced supplier must conduct a SWOT analysis to determine the right dimensions and design of your stand given your circumstances, finances, and goals.
When it comes to stand building, professional stand builders know existing successes that can be implemented in your situation, and they also have the knowledge of the failures that your business should not fall victim to. The knowledge they possess could extend to the probability of their understanding and satisfaction with your stand needs as well as the impression the stand would make on the entire floor area of the exhibition event.
Conclusion
This decision is one of the most important aspects of getting ready for the trade show since it determines the impact of your stand. Whether for exhibition stands or trade show booths, it is our passion to ensure your success through carefully constructing customized exhibition stands. Wow Space, bespoke exhibition stand builders, ensure that we create the best stand to meet the general layout of your company at the trade show regardless of the stand space.